About The Sponsorship Company

I’m Kristin Llewelyn, founder of The Sponsorship Company — and credit unions have been part of my life from the start.

My mom worked at a credit union, and at 17 I began my own journey as a teller. Over the next 18 years, I worked across nearly every facet of the movement, eventually leading sponsorship and partnership strategy at one of the nation’s largest credit unions. That’s where I discovered my passion: helping credit unions turn passive sponsorships into powerful growth tools.

With 13+ years in sponsorship marketing, I’ve led high-impact activations with:

• Major sports teams — Seattle Seahawks, Seattle Storm, University of Washington, Gonzaga, Oregon

• Community events — festivals, fairs, rodeos, and nonprofit galas

• Cause-driven partnerships — affinity groups and financial wellness initiatives aligned with CU values

These weren’t logos on banners — they were strategic partnerships built to build trust, generate leads, and create lasting member value.

Highlights & Recognition

• 2021 CUNA Business Development Professional of the Year

• 2024 Diamond Award Winner for Oregon State University sponsorship activation

Why The Sponsorship Company Exists

Too often, sponsorships are treated like a checklist. I launched The Sponsorship Company to help credit unions stop settling and start seeing results.

We help credit unions, CUSOs, and community-driven brands:

• Build strategic sponsorship plans

• Negotiate for value beyond visibility

• Activate events that members remember

• Measure results in terms that matter: engagement, leads, and impact

Our Philosophy

Impact Over Impressions. Sponsorships should reflect your mission, your members, and your role in the community. When done right, they don’t just make you visible — they make you valuable..