About The Sponsorship Company

I’m Kristin Llewelyn, founder of The Sponsorship Company, and credit unions have shaped my career from the very beginning.

My introduction to the credit union movement started early. My mom worked at a credit union, and at 17, I began my own journey as a teller. Over the next 18 years, I worked across nearly every corner of the industry, ultimately leading sponsorship and partnership strategy at one of the nation’s largest credit unions.

That’s where I found my lane: helping organizations move beyond passive logos and turn sponsorships into meaningful, measurable growth tools.

With 13+ years of experience in sponsorship, partnerships, and experiential marketing, I’ve led high-impact activations across sports, entertainment, and community-driven platforms, including:

Sports & Live Entertainment
Seattle Seahawks, Seattle Storm, University of Washington, Gonzaga University, University of Oregon, Oregon State University, and live music and cultural partners.

Community & Cultural Experiences
Festivals, fairs, rodeos, conferences, and nonprofit galas designed to deepen trust and participation

Purpose-Driven Partnerships
Affinity programs, financial wellness initiatives, and mission-aligned collaborations that reflect credit union values

These weren’t logos on banners. They were intentional partnerships designed to build trust, generate leads, and create lasting member value.

Highlights & Recognition

• 2021 Business Development Professional of the Year, America’s Credit Unions

• 2024 Diamond Award Winner for Oregon State University sponsorship activation

Why The Sponsorship Company Exists

I founded The Sponsorship Company to help credit unions, CUSOs, and community-driven brands stop settling for visibility and start building partnerships that actually perform.

We help organizations:

• Build strategic, scalable sponsorship plans

• Negotiate for value beyond impressions

• Activate experiences members genuinely remember

• Measure success in terms that matter: engagement, leads, loyalty, and impact

Our Philosophy

Impact Over Impressions. Sponsorships should reflect who you are, who you serve, and the role you play in your community. When done well, they don’t just make you visible, they make you valuable.