About The Sponsorship Company

Built on purpose. Focused on results.

I’m Kristin Llewelyn, founder of The Sponsorship Company — and credit unions have been part of my life for as long as I can remember.

My mom worked at a credit union, so I grew up seeing firsthand what it means to serve members with care and purpose. That early exposure shaped my values and, eventually, my career.

At 17, I stepped into my first teller role — and over the next 18 years, I worked across various facets of the credit union world, eventually leading marketing, sponsorship, and partnership strategy at one of the largest credit unions in the country. That’s where I found my passion: helping credit unions transform passive sponsorships into powerful growth tools.

With over 13 years of experience in sponsorship marketing, I’ve led high-impact activations with:

• Seattle Seahawks and Seattle Storm, developing fan-forward experiences that connected members to their teams

• University of Washington, Gonzaga University, and etc.

• Community festivals, fairs, rodeos, and nonprofit galas

• Affinity partnerships with causes and organizations that align with credit union values

• Financial wellness programs integrated into sponsored events and activations

These aren’t just logos on banners — they’re strategic partnerships designed to build trust, generate leads, and create lasting member value.

Highlights & Recognition

• 2021 CUNA Business Development Professional of the Year

• 2024 Diamond Award Winner for strategic out-of-home signage tied to our Oregon State University sponsorship activation

• Featured in Credit Union Times for strategic growth through partnerships

Why The Sponsorship Company Exists

Too often, sponsorships are treated like a checklist. I launched The Sponsorship Company to help credit unions stop settling and start seeing real return.

We work with credit unions, CUSOs, and community-driven brands to:

• Build smart, strategic sponsorship plans

• Negotiate for value beyond visibility

• Activate events and campaigns that members remember

• Measure results in terms that matter: engagement, leads, and ROI

Whether you're refining your current sponsorship portfolio or launching something new, we bring the structure, insight, and creativity to help you succeed.

Our Philosophy

Sponsorships are more than a marketing tactic. They’re a reflection of your mission, your members, and your impact on the community.

When done right, they don’t just make you visible — they make you valuable.