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The Sponsorship Company
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Kristin Llewelyn 8/26/26 Kristin Llewelyn 8/26/26

Making Strategic Lemonade: How to Get More From a Sponsorship Mandate

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Kristin Llewelyn 7/15/26 Kristin Llewelyn 7/15/26

Your Sponsorship Is Being Fulfilled. But Is It Actually Working?

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Kristin Llewelyn 6/30/26 Kristin Llewelyn 6/30/26

A Better Sponsorship Package Won’t Fix a Broken Internal System

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Kristin Llewelyn 6/16/26 Kristin Llewelyn 6/16/26

After the Merger: How to Make Sense of Two Partnership & Sponsorship Portfolios

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Kristin Llewelyn 6/3/26 Kristin Llewelyn 6/3/26

The Best Credit Union Sponsorships Feel Like Member Benefits

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Kristin Llewelyn 5/20/26 Kristin Llewelyn 5/20/26

How Sponsorship Governance Protects Member Dollars

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Kristin Llewelyn 5/5/26 Kristin Llewelyn 5/5/26

Credit Union Sponsorships: Investment or Expense?

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Kristin Llewelyn 4/21/26 Kristin Llewelyn 4/21/26

From Visibility to Performance: Building Your Sponsorship as a Performance Channel

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Kristin Llewelyn 4/9/26 Kristin Llewelyn 4/9/26

From Scattered Sponsorships to Structured Growth

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Kristin Llewelyn 3/29/26 Kristin Llewelyn 3/29/26

What Your Sponsorship Is Quietly Shaping in the Community

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Kristin Llewelyn 3/10/26 Kristin Llewelyn 3/10/26

Your Sponsorships Might Be Having a Mid-Life Crisis

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Kristin Llewelyn 2/24/26 Kristin Llewelyn 2/24/26

The Questions Executives Are Asking About Sponsorships

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Kristin Llewelyn 2/12/26 Kristin Llewelyn 2/12/26

Should You Streamline Your Sponsorship Portfolio

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Kristin Llewelyn 1/27/26 Kristin Llewelyn 1/27/26

If You Can’t Measure It, Don’t Activate It

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Kristin Llewelyn 1/13/26 Kristin Llewelyn 1/13/26

Sponsorship Strategy in High-Risk Moments

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Kristin Llewelyn 12/30/25 Kristin Llewelyn 12/30/25

Credit Union Sponsorship & Partnership Trends to Watch in 2026

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Kristin Llewelyn 12/16/25 Kristin Llewelyn 12/16/25

Is Your Sponsorship Portfolio Defensible During Budget Review?

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Kristin Llewelyn 12/3/25 Kristin Llewelyn 12/3/25

Why We Connect With Sponsors So Fast — Spoiler: It’s Neuroscience

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Kristin Llewelyn 11/18/25 Kristin Llewelyn 11/18/25

Shared Goals, Shared Wins: Why Performance Based Sponsorships Are Gaining Momentum for Credit Unions

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Kristin Llewelyn 11/5/25 Kristin Llewelyn 11/5/25

Putting Measured Impact™ Into Practice Applying the Framework to My Own Sponsorship

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