Sponsorship Audit

Get an independent assessment of a current partnership, renewal or new sponsorship opportunity.

The audit examines strategic fit, audience alignment, rights and benefits, activation, measurement and overall value. You’ll receive:

  • An assessment of what is working and what is missing

  • Identification of hidden or underused value

  • Prioritized recommendations for improvement

  • A findings and recommendations session

  • A written action plan

You’ll have greater clarity about whether to move forward, renew, renegotiate, improve or walk away—before committing additional resources.

Standard investment: $3,000
Q4 investment: $2,500

Reserve your audit in Q4 and save $500.

Fractional Team Support

Specialized capacity when your team needs additional help.

Maintain momentum during maternity or medical leave, a staffing vacancy, busy planning periods or temporary increases in workload.

Support may include:

  • Opportunity reviews and recommendations

  • Activation and annual planning

  • Partner and internal-team coordination

  • Renewal and negotiation preparation

  • Reporting and measurement support

  • Day-to-day sponsorship problem-solving

Unlike general temporary staffing, this support brings specialized sponsorship experience and the ability to step into complex work quickly.

Investment customized based on level of support
Recommended commitment: Six months

ENTER 2027 WITH A STRONGER SPONSORSHIP STRATEGY

The sponsorship decisions organizations make in Q4 shape their budgets, partnerships and performance for the year ahead.

Whether you need a stronger foundation, an objective assessment of a partnership or experienced support to fill a leadership or staffing gap, The Sponsorship Company can help you enter 2027 with clarity and momentum.

A limited number of Q4 engagements are now available.

Foundation and Decision Framework

Build a customized process for evaluating opportunities, aligning investments with organizational priorities and making recommendations leadership can confidently support.

Your engagement includes:

  • Facilitated strategy and alignment sessions

  • Customized decision criteria and weighted evaluation tool

  • Governance and approval recommendations

  • Implementation guidance

  • Leadership-ready final recommendations

You’ll leave with a repeatable system your team can use to evaluate future opportunities, reduce subjective decision-making and protect your sponsorship investment.

Price for package is based on portfolio size

Reserve your engagement in Q4 and save $10%. Work may begin in Q4 or early 2027.

Sponsorship Valuation

Wondering whether a sponsorship proposal is priced fairly? Get an independent assessment before you commit or renew. I’ll review the proposed investment and benefits, then provide a valuation informed by my years of sponsorship experience, industry benchmarks, and best practices. You’ll come away with a clearer view of whether the price reflects what you’re receiving.

Investment: $500

Want to go further? Add a Sponsorship Audit for $2,000. I’ll take a deeper look at the opportunity and provide recommendations to help you strengthen the deal and get more from your investment.

Fractional Sponsorship Leader

Experienced leadership without a full-time executive hire.

Add senior-level direction when your organization needs stronger portfolio oversight, executive decision support or guidance through complex opportunities and renewals.

Support may include:

  • Portfolio strategy and prioritization

  • Executive counsel and decision support

  • Governance and internal alignment

  • Oversight of major renewals and opportunities

  • Team coaching and development

  • Performance reviews and leadership recommendations

Investment customized based on level of support
Recommended commitment: Six months

Availability is limited because this work requires meaningful access and involvement.