Limited-time audit offer
Audit one partnership for $2,500.
Add a second audit for $1,000 more.
Total investment: $3,500 for two partnership audits.*
*The second audit must be purchased at the same time and completed within the same project window. Invoice will be sent after initial consultation and must be paid before delivery of audit.
What makes this different
This is not just a recap review or a list of opinions.
Each audit includes an estimated sponsorship value assessment based on industry standards, direct sponsorship and partnership experience, and a valuation model informed by experts from both the sponsor and property sides of the industry.
The goal is to help your team understand whether the partnership investment appears aligned with the value being offered, where value may be underused, and what should be clarified, activated, or renegotiated before the next decision.
This is not a formal legal, financial, or media valuation. It is a strategic value estimate designed to support better renewal, budget, activation, and partner conversations.
Who this is for
This audit is for organizations that have a partnership or sponsorship coming up for renewal, under review, or in need of clearer direction.
It is especially useful if your team is asking:
Should we renew this?
Are we getting enough value?
Does the investment match the benefits being offered?
What are we missing?
What should we ask the partner for?
How do we make this perform better?
Is this still aligned with our goals?
Is this a brand play, growth play, community play, or legacy spend?
Best-fit partnerships
This audit is best for individual sponsorships, community partnerships, employer relationships, event investments, nonprofit partnerships, school or university partnerships, chamber packages, smaller sports sponsorships, and legacy partnerships that need a fresh review.
Best fit: partnerships up to $150,000 annually.
Larger, complex, media-heavy, naming rights, major sports, or portfolio-wide reviews may require a custom scope.
What is included
Each audit reviews one partnership, sponsorship, event, or agreement.
You provide the agreement, benefits package, available reporting, activation materials, and key renewal or strategy questions.
I review the partnership for strategic fit, audience alignment, business potential, brand and community value, activation strength, measurement readiness, estimated sponsorship value, renewal risk, and untapped opportunity.
What you receive
Each audit includes:
An estimated sponsorship value assessment
A value gap summary
A renew, rework, renegotiate, or retire recommendation
Activation improvement ideas
Partner discussion questions
A leadership-ready summary
The audit also includes two 60-minute meetings:
Meeting 1: Discovery and context conversation to understand the partnership, your goals, current questions, and any internal considerations.
Meeting 2: Findings review to walk through the scorecard, estimated value assessment, recommendation, and next steps.
What this helps clarify
This audit helps your team understand whether the partnership is worth the spend, where value is being missed, what needs to change, and what to ask before renewal.
What is not included
This audit does not include legal review, formal financial appraisal, full media valuation, negotiation support, portfolio-wide strategy, dashboard development, board presentation development, activation execution, or partner management.
Additional support can be scoped separately.
Ready to review your partnerships?
Before you renew, get a clearer read on what the partnership is really worth and what should happen next.
Partnership Performance Audit
Before you renew or sign a new agreement, get a clear read on whether the partnership is actually worth the spend.
Most sponsorships and community partnerships are not underperforming because no one cares.
They underperform because the goals are unclear, the benefits are underused, the activation is thin, the reporting is inconsistent, or the partnership has been renewed for years without a real strategic review.
The Partnership Performance Audit gives your team a focused review of an existing sponsorship, community partnership, employer relationship, event investment, or nonprofit partnership so you can decide what should happen next.
Renew it.
Rework it.
Renegotiate it.
Or retire it.

