News and Press

FOR IMMEDIATE RELEASE

The Sponsorship Company Announces Credit Union KPI Workshop:

“KPI’s for CU Sponsorships and Partnerships – Measure What Matters”

Seattle, WA – September 2025 – The Sponsorship Company, led by credit union sponsorship strategist Kristin Llewelyn, announced today an upcoming online workshop: “KPI’s for CU Sponsorships and Partnerships – Measure What Matters,” taking place on September 25, 2025, from 10:00 AM – 11:30 AM PST.

This interactive session will guide credit union professionals in moving beyond impressions to track the right Key Performance Indicators (KPIs) that prove sponsorship effectiveness, strengthen member connections, and deliver community impact.

“Too many sponsorships stop at visibility. But visibility doesn’t equal value,” said Kristin Llewelyn, Chief Sponsorship Strategist and Founder of The Sponsorship Company. “In this workshop, I’ll show participants how to take one partnership and move it through my framework—demonstrating a repeatable process any credit union can use. By measuring impact over impressions, credit unions can prove how their sponsorships attract new members, retain loyalty, and bring their mission to life in the community.”

Workshop Highlights:

  • How to identify and select 3–5 meaningful KPIs for sponsorships.

  • Frameworks for connecting sponsorship metrics to credit union mission and growth goals.

  • A step-by-step walkthrough of one partnership, giving participants a repeatable process they can take back to their teams.

  • Real examples of sponsorship success stories and pitfalls to avoid.

This workshop is designed for credit union marketers, sponsorship managers, and leadership teams who want to elevate their sponsorship strategies with clarity and measurable outcomes.

Event Details

Title: KPI’s for CU Sponsorships and Partnerships – Measure What Matters
Date/Time: September 25, 2025 | 10:00 AM – 11:30 AM PST
Format: Online Workshop
Host: Kristin Llewelyn, Chief Sponsorship Strategist, The Sponsorship Company

Register Today

For more information on the event visit our Learn With Us Page