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College athletics can connect your credit union with students, alumni, families, faculty, fans and local businesses all at once. It can also turn into an expensive collection of tickets and logos. This playbook helps you shape the opportunity before the contract is final, build activation that runs before, during and after the season, and measure what actually moved.
What's inside:
Seven campus audiences mapped to the value a partnership can create for each
Rights to negotiate, from member value and content to data, business access and protection
Activation ideas for member growth, affinity cards, financial education, community impact and employee engagement
Business and institutional opportunities beyond the marketing budget
Two sample campaigns, including a new-member offer that turned a goal of 30 members into 82 and an $8,200 foundation gift
A measurement statement, tracking methods, and an executive recap structure
A 90-day plan, planning worksheet, and rights and readiness checklist
You'll walk away with: a clear purpose, the rights you need to deliver it, a season-long plan, and the numbers and stories to prove it worked.
Format: 31-page fillable PDF
Bonus: One free month in the CU Sponsorship Collective. Reach out after purchase at kristin@thesponsorshipcompany.org for your discount code.
College athletics can connect your credit union with students, alumni, families, faculty, fans and local businesses all at once. It can also turn into an expensive collection of tickets and logos. This playbook helps you shape the opportunity before the contract is final, build activation that runs before, during and after the season, and measure what actually moved.
What's inside:
Seven campus audiences mapped to the value a partnership can create for each
Rights to negotiate, from member value and content to data, business access and protection
Activation ideas for member growth, affinity cards, financial education, community impact and employee engagement
Business and institutional opportunities beyond the marketing budget
Two sample campaigns, including a new-member offer that turned a goal of 30 members into 82 and an $8,200 foundation gift
A measurement statement, tracking methods, and an executive recap structure
A 90-day plan, planning worksheet, and rights and readiness checklist
You'll walk away with: a clear purpose, the rights you need to deliver it, a season-long plan, and the numbers and stories to prove it worked.
Format: 31-page fillable PDF
Bonus: One free month in the CU Sponsorship Collective. Reach out after purchase at kristin@thesponsorshipcompany.org for your discount code.